My class collaborated with Victory Brewing Company and Temple Alumni Relations on creating an exclusive tap sticker design for Victory's limited time release, called "Cherry & White Ale." The overall project was driven towards promoting Temple Alumni engagement through its branding. For my design, I included an owl which refers to Temple as being a night school, along with being Temple's mascot and most recognized symbol. I used the negative space in the owls wings to form a cherry, and selected reds and whites for the color palette. The owl is represented as presenting the cherry forward to the viewer with a powerful presence.
DELIVERABLES: Branding, Packaging
INSTRUCTOR: Bryan Satalino